Pickleball Central Announces Official Distribution Partnership with BT Sports in Vietnam

Dallas, Texas, USA / Hanoi, Vietnam — May 21, 2026 — Pickleball Central, the oldest, largest, and most trusted specialty retailer for pickleball equipment n in the world, is proud to announce a new international distribution partnership with BT Sports, one of Vietnam’s oldest and largest pickleball distributors. Through this partnership, BT Sports will serve as the Official Distribution Partner of Pickleball Central in Vietnam, bringing a wide range of premium pickleball products and brands to players across the country — including the highly sought-after LT Pro 48 Pickleball - The Official Ball of the PPA Tour and Major League Pickleball.

The partnership marks an important milestone in Pickleball Central’s continued international growth strategy as pickleball rapidly expands throughout Asia and around the world.

“We are incredibly excited to officially partner with BT Sports after an extensive search for the right distributor in Vietnam,” said Taylor Loomis, CEO of Pickleball Central. “As pickleball continues to grow globally, it was important for us to find a partner that truly reflects our standards for customer service, professionalism, and operational excellence. BT Sports has established itself as one of the most trusted and well-organized distributors in Vietnam, and we’re confident they will represent our brands exceptionally well throughout the market.”

A key highlight of the partnership is BT Sports becoming the official distributor for the LT Pro 48 Pickleball, one of the sport’s most recognized and popular pickleballs among recreational and competitive players alike.

“We are honored and extremely excited to become the official distribution partner of Pickleball Central in Vietnam,” said Thang Bui, President of BT Sports. “Pickleball is experiencing tremendous growth throughout the country, and we are proud to help bring some of the best products in the sport to Vietnamese players. We are especially excited to be the official distributor of the popular LT Pro 48 Pickleball and help expand its presence in Vietnam.”

Founded in Hanoi, Vietnam, BT Sports has quickly become a leading force in the country’s pickleball industry. Originally established in 2023 as a small retail store, the company has rapidly expanded into a nationwide retail and distribution operation, serving players and clubs throughout Vietnam with high-quality products and trusted customer service.

With a strong local presence, growing retail network, and commitment to growing the sport, BT Sports is well positioned to support the next chapter of pickleball development in Vietnam.

About Pickleball Central

Pickleball Central, founded in 2006, is the world’s leading pickleball retailer. Recently named one of America's most trusted brands by USA Today. Pickleball Central is the oldest, largest, and most trusted brand in the sport of pickleball. Since its founding, Pickleball Central has helped grow the sport through a carefully curated list of premium equipment and brands, best-in-industry customer care, expert advise and instructional content, and partnerships that support players of all skill levels around the globe.

For more information, visit PickleballCentral.com.

About BT Sports

BT Sports is one of the oldest and largest pickleball distributors based in Hanoi, Vietnam. Founded in 2023 as a small retail store, the company has rapidly expanded into a nationwide pickleball retail and distribution business serving customers across Vietnam. BT Sports is committed to growing the sport through premium products, strong customer service, and community engagement.

For more information, visit http://btsports.com/