Paddletek Pickleball Paddles
We are proud to be the world's largest dealer of Paddletek Paddles!
In 2010 Paddletek introduced an entirely new way of the making pickleball paddles and a whole new standard in quality too. Paddletek rode this success and became the largest producer of pickleball paddles in the United States. In 2019 they launched the "New Era of Paddletek", details of which are below. Paddletek offers an astounding five year guarantee against dead spots on their paddles. Paddletek pickleball paddles are constructed with a trademarked ProPolyCore. This core is what protects against core breakdown that leads to dead spots. They also claim this core dampens vibrations, making these paddles great for people with joint issues in their hands and arms. The core, and other technological innovations, contribute to these paddles being considered approved or "in the green zone" in communities with pickleball paddle noise restrictions. Innovations include Smart Response Technology, Torsional Vibration Control, and Grip Vibration Dampening.
"The New Era of Paddletek" - A Q&A With Noah Kaplan
In October of 2019, we sat down with Noah Kaplan, Vice President of Marketing at Paddletek to discuss the major relaunch of the Paddletek brand, and how they see their brand in the context of the overall pickleball industry.Q - "You are describing this as the 'New Era of Paddletek' - what exactly do you mean by this?"A - "The New Era of Paddletek is a complete transformation of the brand and its approach to go to market. The first phase begins with a new brand identity of which includes a new Logo, new graphics, new retail packaging and a new website that is supported with a disruptive marketing campaign." Q - "How many paddles are in the updated product line and how do they compare?"A - "To make it easy for the consumers, we've created a comparison chart which compares and contrasts the new Bantam, Tempest, and Phoenix Lines. I'd refer you to that document to help see what we've done."
Q - "Paddletek is one of the most powerful and recognizable brands in the sport - what was the thinking behind the rebranding of Paddletek?"
A - "With the sport growing as fast as it is, and the fact that there are so many new brands who are entering the space, the rebranding was vital to ensure Paddletek maintains relevancy and innovates in all aspects of the business."
Q - "Where does Paddletek see the sport going and was there a certain demographic you are targeting with the new brand/campaign?"
A - "Pickleball is in the most pivotal phase of its existence. We are truly witnessing a phenomenon in a sport unlike we have ever seen before where all walks of life are beginning to play the game. Kids under the age of 12, wheelchair players and older men and women who have never played a sport in their life are flocking to the courts. We feel confident that our new branding will appeal to all demographics, but there is no question the sport is now starting to trend in younger generations which is great for us, as we intend to have these players grow up with our brand.
Q - "What is the brand intended to imply about the future of Paddletek?"
A - "This is just the beginning of the New Era… Our objective was to ground our new branding and simplify our offering for the consumer. We will continue to pave the way in the sport with constant innovation in our product. Now more than ever, we need to challenge ourselves to create disruption in the marketplace....... But to answer the question you are really looking for; we are planning to present some new and exciting (product) updates in the coming months."
Q - "What can you tell us about the future of Paddletek – what should we be expecting in coming months and years? "
A - "From a marketing perspective, we will be continuing our brand campaign throughout the year and move on to phase 2 in the Spring. Product wise, we will be introducing some exciting product offerings shortly. We have invested more resources in our R&D department and will continue to lead the sport in innovation. "