Pickleball Central Named The Official Retail Partner of DUPR

by Pickleball Central on Mar 12, 2026

Partnership News

Pickleball Central and DUPR are partnering to bring more value to players, including exclusive DUPR+ member discounts on premium pickleball gear, apparel, and accessories.

February 27, 2026

Pickleball Central is proud to announce a new partnership with DUPR as The Official Retail Partner of DUPR. The collaboration brings together a trusted pickleball specialty retailer and one of the sport’s leading rating platforms with a shared goal: creating more value for players at every level.

As part of the partnership, DUPR+ members will receive exclusive discounts on premium pickleball gear, apparel, and accessories from Pickleball Central. From first-time players to seasoned competitors, the partnership is designed to make it easier to access quality equipment and enjoy the game with confidence.

The announcement reflects a broader commitment from both organizations to support the growth of pickleball and improve the experience for the players, clubs, and communities shaping the sport every day.

“We’re thrilled to partner with DUPR—a company that shares our passion for growing pickleball and supporting players of all levels.”

Taylor Loomis, CEO of Pickleball Central

A Partnership Rooted in Player Experience

Pickleball Central, founded in 2006, has spent more than two decades serving the pickleball community with expert advice, carefully selected products, and dedicated customer support. With a broad assortment of paddles, balls, shoes, apparel, and accessories, the company has become a trusted destination for players looking for quality gear and reliable guidance.

DUPR has helped reshape the competitive side of pickleball by creating a rating system designed to assess skill accurately and consistently. Used by players, clubs, leagues, and tournaments, the platform helps make competition more fair, more organized, and more accessible.

Exclusive Benefits for DUPR+ Members

The new partnership gives DUPR+ members access to exclusive discounts on pickleball gear at Pickleball Central, making it more affordable to shop for the equipment players need to practice, compete, and enjoy the sport. That includes the kinds of products players rely on most, from paddles and shoes to apparel, bags, and accessories.

By connecting a trusted retail destination with a widely recognized rating platform, the partnership creates a more complete player experience, one that supports improvement on the court and better decisions off it.

“We’re excited to team up with Pickleball Central to bring exclusive benefits to our members and help players get the equipment they need to improve and enjoy the sport.”

Tito Machado, CEO of DUPR

About Pickleball Central: Pickleball Central is the largest specialty pickleball retailer in the United States, offering premium paddles, balls, footwear, apparel, accessories, and expert guidance since 2006. With a mission to serve and support the global pickleball community, Pickleball Central delivers quality products, broad selection, and dedicated customer service.

About DUPR: DUPR is a premier global pickleball rating system and technology platform trusted by clubs, tournaments, leagues, and players around the world. Its rating system is built to unify competition across age, gender, and location by using match results to evaluate player performance on a dynamic scale.

FAQ

What is the Pickleball Central and DUPR partnership?

Pickleball Central has become The Official Retail Partner of DUPR, bringing retail benefits and added value to DUPR+ members.

Who gets the discounts?

DUPR+ members receive exclusive discounts on premium pickleball gear, apparel, and accessories from Pickleball Central.

What types of products are included?

The partnership covers pickleball essentials such as paddles, shoes, apparel, bags, and accessories.

How can I sign up for a DUPR+ membership?