Adidas Enters Pickleball With A New Line Of Paddles For Every Player

New Sport. Same Attitude.

For more than seventy years, adidas has excelled when it comes to leading innovation in sports. We are excited to announce that adidas has launched their first line of pickleball paddles in 2021! With growing recognition and excitement around pickleball, we are seeing some major brands take notice. This new line of paddles brings their spirit of performance to pickleball with 8 paddles for a range of all player types, from beginners to pros.

Adidas is using materials new to the sport to hit the ground running with some high-level performance paddles.

Let’s take a closer look:

ADIPOWER Range

Featuring 2 Paddles

• New carbon aluminized face material for a unique feel 
• Two shapes for different styles of play – ATTK and CTRL
• Adidas quality entering pickleball 

What happens when you combine the rigidity of carbon fiber with the softness of aluminum? You get the face of the ADIPOWER paddles. This gives the paddle a depth not seen in other paddles. From the soft game to the power game these paddles just feel and play a little different. There is very little feedback through the paddle and shots are consistent and controlled.   

ESSNOVA CARBON Range

Featuring 3 paddles

• 3K carbon face provides great control on all models 
• 2 shapes and 2 core densities provide a wide range of play characteristics 
• Exciting technology enhances durability and play – structural reinforcement and Spin Blade technology 

The ESSNOVA CARBON finds a different way to combine power and control. The shape of the ESSNOVA ATTK is slightly elongated, adding more whip to your shots. The balanced ESSNOVA CTRL paddles come in two different core densities. The low density has more give, thus a little more pop off the face. The high density is more rigid, spreading out the sweet spot and adding another dimension of control.? 

RX Range

Featuring 2 paddles

• Consistent play and feel for these intermediate paddles 
• Your choice of high density (control) or low density (power) cores  
• Classic shape and weight range  

The RX44 and theRX20 are intermediate level paddles that perform. This series utilizes a fiberglass face to help those who want to keep their serves and returns deep. The RX44 has a high density core?for to help temper the bounce of the fiberglass. The RX20 has a low density core to multiple the fiberglass effect. Both paddles are in the traditional shape. 

Drive Range

Featuring 1 paddle

• Fiberglass face for pop 
• Carbon-reinforced frame for durability 
• Comfortable non slip grip 

The  Drive is an entry level paddle that comes in a slightly smaller shape. There are many of the same technologies used in the higher end adidas paddles that make this paddle a winner at this price.?It will provide enough power as you start your pickleball journey through the use of a fiberglass face and the low density core.   

You’ll find these paddles exclusively at PickleballCentral.

Still not sure which one you should get or want to know more about a certain paddle? Call us at 1-888-854-0163. Nothing makes us happier than helping you find a paddle that fits your game. Buy with confidence, knowing you have a 30-day test drive to make sure it works on the courts – where it counts.

Shop all adidas paddles.