Crafting Excellence: The Six Zero Pickleball Story
Apr 3, 2024
Discover the story behind Six Zero Pickleball, a brand that's making waves in the world of pickleball. From humble beginnings to revolutionizing the sport, Six Zero is driven by innovation and a passion for helping players excel. Join us as we delve into the inspirations, values, and behind-the-scenes insights that define this trailblazing brand.
What inspired the creation of Six Zero Pickleball, and what sets your brand apart from others in the industry?
The birth of Six Zero was in a way an accident born from experimentation and a desire to build a better paddle. With a background in process engineering and composites, Founder Dale Young was introduced to pickleball in 2020. Quickly addicted to the sport he started to produce his own home made paddles born out of frustration with the limited poor quality and expensive options available in Australia at that time. A simple innovation of adding a full carbon seam around the perimeter of the paddle in combination with hot mold technology resulted in a high performance and robust paddle. Little did Dale know at the time, but within a short 12 months of being introduced to market this technology would revolutionize the sport of pickleball worldwide. The inspiration for the name Six Zero is born from DUPR ranking system, whereby a ranking of 6.0 is considered professional level. Pickleball is one of the few sports that a person of any age and ability can work hard and progress through the ranking levels to a pro level. Our paddles are design to help players Go Next Level. Six Zero is one of the few innovative brands that continues to invest in research and development with the aim to continue to be at the leading edge of pickleball technology with a focus on quality and performance.
Can you tell us about the team behind Six Zero Pickleball and their background in the sport?
Six Zero comprises a team that includes composite engineers, professional pickleball players, marketing and ecommerce specialists and dedicated customer support personnel. An important marker to our success is our product development team are all high level pickleball players. We are able to design, build test and continuously improve prototypes with a short turn time.
What values or philosophies guide the development and design of your pickleball products?
Quality and Performance. Shop all Six Zero Paddles HERE
Could you share a behind-the-scenes glimpse into the process of designing and testing your pickleball gear?
Product development comprises the following stages:
- Ideas - conceptualization of a novel new idea or a twist on existing technology that warrants testing.
- Research - Evaluating the physical, chemical and thermodynamic properties of a materials and how they might be adapted to composite engineering and pickleball.
- Design - merging ideas with materials to plan and design novel concepts for testing. This may include detailed computational analysis and modelling.
- Workshop prototyping - we will build prototypes in our Australian workshop.
- Testing phase one - Nothing beats iterative physical testing and narrow down a small selection of prototypes to take to our factory.
- Manufacture prototyping - we will work on manufacturing methods and processes to validate selected concepts with a view for scaling production.
- Testing phase two - Factory prototypes are tested by our pro team. Feedback is incorporated into design modifications. A continuous feedback loop of testing and validating is undertaken until a production ready model is approved.
- Documentation and patenting - novel concepts are documented and patents submitted to governing bodies.
- USA Pickleball Approval
- Ready for marketing launch
Founder Dale Young with his 80 year old Father Bruce Young in their backyard workshop, where prototypes are developed.
How does Six Zero Pickleball engage with the pickleball community, and what initiatives do you have in place to support players of all levels?
Six Zero has a number of community programs coaches, clubs and sponsored players. The heart of Six Zero is our Ambassador program. We have proud representatives across the globe. We actively support local, regional and National bodies in Australia. We are a proud and major sponsor of the NPL league in Australia and the PPA in the USA. Whilst we are a young company we are active in giving back to our communities. Last year we raised funds for the Maui fire relief fund and the breast cancer research fund. We also donated 215 paddles to the Pickleball Cares Charity for disadvantaged youth.
As we wrap up our exploration of Six Zero Pickleball, it's clear that their commitment to quality, performance, and community sets them apart. With a dedicated team of professionals and a focus on continuous improvement, Six Zero is poised to continue pushing the boundaries of pickleball technology. Whether you're a seasoned pro or just starting out, Six Zero is here to support players of all levels on their journey to greatness.
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